Website Summary Analysis Report
For Existing sites
A detailed report identifying specific SEO related barriers will be
generated. Each section of the report begins with a critical analysis
describing the current status of each element (Title Tag, Description and
Keyword Meta Tag) as it appears on the website. This is followed by
recommendations and a general guidelines section for future reference and
long term implementation.
For New sites
Additional time and resources will be utilized during the site building
phase. This will involve the research, development and building of the Title Tags, Description and Keyword Meta tags.
Backlink Analysis
For Existing sites
Identify the current number of recognized back links from Google, MSN, and
Yahoo. After the analysis has been performed we will provide guidelines and
comprehensive instructions on how to attain and manage a back linking
program.
For New sites
Provide comprehensive instructions on how to attain and manage a back
linking program. Along with the instructions you will be provided general
guidelines for a long term strategic game plan.
Keyword Analysis:
Keyword Analysis is a strategic element of SEO that identifies and
quantifies the phrases and words which offer the greatest ROI and branding
opportunities within the search engines. The results of the Keywords Analysis
will be analyzed and shared.
Existing site
Extraction of phrases from a site using our search engine spider. Some words
in the generated list may not be related to the subject of the site.
This is an indication that content modification is required in order to
displace non-relevant words and phrases prominent in this list.
Identify Phrases (5) and analyzing them for daily usage rates and ROI
capabilities.
New Site
Identify Phrases (5) and analyzing them for daily usage rates and ROI capabilities.
Current Placement for Targeted Phrases (for existing sites only)
Identify positioning within the top 100 results for your targeted key phrases within Google, Yahoo and MSN.
Site Map Tool:
The site map page provides two very important functions. First, it will ensure visiting search engine robots and spiders find a complete set of your site’s links to follow. Second, the engines will have a much easier time indexing your entire website, not just your home page.
Google Site Map
Generation of Google’s XML site map, designed by Google specifically for Google. The site map will allow the Google Search Engine Spider to “crawl” and index a site more effectively.
Site Map Submission
Your site map will be submitted to:
- Google Webmaster Tools
- Yahoo Site Explorer
- Entered into robots.txt file to be read by
- Google.com
- Yahoo.com
- Msn.com
- Ask.com
- IBM.com
- And many more …
Search Engine Submission
Submission to all of the major search engines Including Google, MSN and Yahoo.
Enquisite Search Metrics
Installation of your Search Metrics and tracking tool Enquisite. Enquisite
focuses on search engine only related traffic. Giving you a very clear
picture on where (right down to the postal code) your search engine traffic
is coming from and what phrases people are using to find you.
Implementation
- Your top five pages will be identified and targeted for optimization.
- In-depth keyword research followed by implementation.
- Creation of Title Tags.
- Creation of Meta Tags.
- Individual tag sets are generated for each page optimized, and the tag sets are uploaded to the clients’ live web site page(s).
- Inclusion onto site map file.
- Generate Site Map.
- Generate Google Site Map.
- Keyword density scans to ensure no spamming methods were previously used (For existing sites).
- Creation of default robots.txt file (www.robotstxt.org/wc/faq/l).